Embracing game-changing innovations like conversational commerce, machine vision, AI, blockchain, and IoT requires a renewed focus on collaboration, industry standards, and external data sharing. This session will explore the opportunity to enhance trust in the process of scaling technology through the use of global data standards. The barcode has become a symbol of trust around the world over the past 45 years- the same system of standards that enabled this widespread retail collaboration is similarly providing an objective, consensus-based, and open-source expression of information for the next era of technology application. Examples from various industries including grocery, healthcare, and retail will be covered.
Melanie Nuce, Senior Vice President of Corporate Development, GS1 US